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The man Business Week calls "the ultimate entrepreneur for the Information Age" explains "Permission Marketing"the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it.Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, traditional advertising is based on the hope of snatching our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commoditytimePermission Marketing offers consumers incentives to accept advertising voluntarily. Now this Internet pioneer introduces a fundamentally different way of thinking about advertising products and services. By reaching out only to those individuals who have signaled an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness -- and greatly improve the chances of making a sale. What is Permission Marketing? - Definition & Information Information Coined and popularized by Seth Godin permission marketing is the opposite of traditional interruption marketing Permission marketing is about building Seth Godin - Wikipedia Seth Godin (born July 10 1960) is an American author entrepreneur marketer and public speaker Travel MLM - Network marketing travel companies exposed Network marketing travel companies exposed VERSUS In the next few minutes you can do your own comparison of two travel mlm businesses Zyndio ZynTravel and Permission Marketing by Seth Godin - Free Offer Title: Permission Marketing Author: Seth Godin Hardcover 256 pages 1 edition (May 1 1999) Simon & Schuster; ISBN: 0684856360 Buy it Now Inbound vs Outbound Marketing The costs associated with outbound marketing often involves printing and mailing materials or spreading your message through television radio or other media making Permission Marketing by Seth Godin - Free Offer If you're interested in purchasing a copy of Permission Marketing or one of Seth Godin's other books click here Want to stay up to date on permission marketing Key business functions: marketing and sales Corporates Key business functions: marketing and sales Introducing the areas you'll find in every business here it's marketing and sales : Seth Godin: Books Biography Blog Audiobooks Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages and have changed the way people think about marketing Techmeme Blog tracking other technology blogs The 16 Best Books About Marketing Period Thought Catalog There is a great scene from The Simpsons where Homer is reading a book titled Advanced Marketing Then it shows that book in the trash and Homer is reading
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